Game of Thrones Media

In a sort of a rising tide lifts all boats” story, Kevin Nguyen writes for The Verge about how the Game of Thrones phenomenon bolstered the numbers of readers/listeners/viewers for many news organizations. The number of publications that had some sort of media property linked to the show was truly impressive.

ABC News, The Atlantic, The AV Club, Baltimore Sun, Boing Boing, The Boston Globe, Collider, Complex, Den of Geek, E! Online, Elite Daily, Entertainment Weekly, FanSided, GQ, Grantland, The Guardian, The Hollywood Reporter, The Huffington Post, IGN, IndieWire, Los Angeles Times, The Mary Sue, MTV, The New York Post, The New York Times, NPR, People, Ranker, Rolling Stone, The Ringer, Screen Rant, ScreenCrush, Slant, The Standard, The Sydney Morning Herald, The Telegraph, Time, The Times-Picayune, TV Tropes, Uproxx, USA Today, Vanity Fair, The Verge, Vulture, The Wall Street Journal, The Washington Post, The Week, Wired

Once the phenomenon faded and Facebook and Google changed direction, discarding some of the initiatives that gave a boost to these properties, the publications found themselves shedding traffic.

Ernie from Tedium just published a piece about his frustration with Meta for not finishing what it starts and referenced the Facebook pivot to video that didn’t last and tanked the numbers for the aforementioned media companies.

It told them a few years prior that users wanted video content. But it was a fact built on faulty data that the company was slow to explain was faulty, and it led to layoffs across the media industry. The media industry is still hurting because of what happened here, more than half a decade later.

Despite the outcome, when you read the piece from Nguyen, it becomes a bit harder to feel too sorry for these companies. They weren’t chasing challenging journalism, but rather a trend that promised easy revenue.

tech culture

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