State Of The Social

Adi Robertson writes for The Verge about the new direction for Tumblr. The post highlights communication from Matt Mullenweg, head honcho of Automattic, the company that owns/runs Tumblr.

On his Tumblr blog, he outlined a little of what Tumblr users can expect to change. One thing I’m hoping with a more focused approach in 2024 is that we can streamline some of the extra things that were launched (like Live) that haven’t gotten the adoption we hoped, and focus in on the core functionality that people use a ton of on Tumblr,” he said. We will likely be shipping less new stuff and more focused on improving existing functionality and core flows.”

I actually think this could be a good thing for Tumblr. The last time I logged into my account, it seemed like every menu was overflowing with options. It made my head spin, and of course, I had no idea what many of the features being represented even did. Putting some focus on the core functionality that attracted users to the platform in the first place will hopefully tighten up the experience.

Even with the changes, however, I’m unlikely to give Tumblr another chance. I’ve never been a fan of the culture on the site. I’m also not into the UX. Every time I use the platform, I regret wasting my time. It’s not unlike my experience with Wordpress, which I can’t stand, due mainly to the clunkiness of Gutenberg and now the block site editor. That’s even outside of the fact that the ActivityPub integration in Wordpress is overly complex (as evidenced by those who have had massive trouble setting it up) and now doesn’t look like it’s even coming to Tumblr as originally promised.


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