This blog post by Tessa Brown teases apart the difference between social networking and social media.
I suppose what the story above suggests is that social media became the pretense for social networking. I’m reminded of this article I used to teach about the role menus played in restaurant interactions between servers and patrons. Basically the finding was that all of the conversations between servers and patrons were about the menu. “Is this good,” “Do you have this today,” “Can I tell you about our specials.” So the implication for literacy theory, the study of reading and writing, is that people use artifacts in conversation to structure what they talk about–the same way you and your friend from high school just Instagram DM memes back and forth to each other. People are awkward and need something to talk about. What I want to conclude is this pat thing: media is the excuse for us to talk to each other.
Social media clusters the conversation around a media artifact. Maybe a video or song. The metaphor of restaurant servers and patrons centering communication around the menu works well here.
This may be why I’m focused on the blogging service I use having solid integration with a social site. I tend to post a fair amount of media and welcome the social aspect of conversation around that media. Whether that actually happens is another matter, but it’s part of the goal, anyway.

